Products / Swiss Beauty

Gold Serum

1. Aqua Water, the base most formulas are built on. It dissolves the other ingredients
2. Glycerin Humectants. The reference humectant. Cheap, proven, works at 3 to 10 percent.
3. glyceryl Polymethacrylate Thickeners and film formers. Viscosity controlling
4. Propylene Glycol Humectants. Glycol solvent and humectant, the older sibling of propanediol.
5. PVM/ MA Copolymer Emulsifiers. Antistatic, binding, emulsion stabilising, film forming, hair fixing, viscosity controlling
6. Trehalose Humectants. Sugar that protects cells from water loss.
7. Betaine: Humectants. Sugar-beet osmolyte, reduces sting from other ingredients.
8. Aqua Water, the base most formulas are built on. It dissolves the other ingredients
9. Glycerin
10. Betaine
11. Serine Fragrance, colour, solvents. Antistatic, hair conditioning, masking, skin conditioning
12. Taurine pH adjusters and chelators. Buffering
13. Sodium Hyaluronate Humectants. Smaller fragments reach the upper epidermis.
14. Gold Fragrance, colour, solvents. Cosmetic colorant

Taken from Swiss Beauty's product page, last checked 2026-10-26. Formulas change, so check the pack before you buy. Brands can send us a correction.